Floris London Purple Memoire EDP (100 ml) #10091605

Purple Mémoire evokes Ivy Lodge’s charm with lavender, jasmine, and sandalwood, blending serene gardens with timeless English elegance.

Distant memories forgone to time, and faint sensations of summer bring to light the beauty of Purple Mémoire. A homage to the English charm of Ivy Lodge, family home of Mary Anne Floris and James R.D. Bodenham for over 50 years from the late 1800’s. Ivy Lodge was a union of love and devotion encapsulated by sprawling gardens at harmony with nature, sprays of tranquil lavender swaying in the gently breeze, and lined by treasured herb gardens of coriander. Its fragrant aroma ready to greet you ahead of your arrival to ‘Dear Old Ivy Lodge’.

Mary Anne and James obtained the family business in 1878, with the intention of transporting elements of home into the hustle of London’s centre, perfectly capturing the olfactory feeling of family summers and the sensation of bright flora enveloping under the warmth of sunlit sky.

Purple Mémoire is a sophisticated scent opening with fresh top notes of aromatic lavender, bergamot, mandarin and just a hint of coriander. The soft floral heart unfolds with calming lavender and warm jasmine, with rich white flower notes, green cyclamen and smooth orris. A sensual base of amber, creamy sandalwood, rich labdanum and powdery musk layered with the comforting notes of vanilla and tonka bean bring the fragrance to a smooth close.

"Purple Mémoire was envisioned as a bold lavender fragrance, whilst maintaining the British heritage of the ingredient. The gourmand notes of cacao and vanilla speak to the fragrant sensibilities of new generations of Floris customer. For Purple Mémoire, this juxtaposition may well be what makes the fragrance work – contrasting elements bring out new facets in each other. A fresh interpretation of a woody aromatic scent." Roberta Ion, Fragrance and Bespoke Manager.

Fragrance Notes:

Top: Bergamot, Lavender, Coriander

Middle: Lavender, Violet, Orris, Ylang Ylang

Base: Sandalwood, Labdanum, Tonka, Cacao

Please Note: All full sized bottles of niche fragrance priced $95 or over will receive a complimentary 0.3 ml sample of the same fragrance. Use this “Fragrance Insurance” for a few days before opening the full size bottle, as we are not able to accept returns on fragrances that have been opened or used. If you decide you don’t love the fragrance after using the Fragrance Insurance sample, you’re welcome to return your unopened and unused full-size fragrance within 30 days of purchase for a full refund.